Elan – the fashion store is a multi designer store, with specially curated collections by Roopal Shodhan. Its philosophy is a culmination of good aesthetics, eclectic styling and great client servicing. Housing more than 50 well known Indian designers, it showcases the best by the likes of Sabyasachi, Rohitbal, AnjuModi, PayalPratap, Raghuvendrarathore, Krishna Mehta, Anushree Reddy, Bhumika Sharma, RajdeepRanawat, Myoho, Pero, Raw mango, Anavila, AmPm, Joy Mitra, Jayanti Reddy, and many others. The range includes casuals, formals and bridal wear: tunics, dresses, kurtas, lehengas, sarees, costume jewellery and clutches.

It is Indian contemporary and traditional designers presented with a global fashion styling and ethos.