Jagran Film Festival (JFF) 2018 is an initiative by the Jagran Prakashan Ltd. Will start from Delhi, traveling through Lucknow, Kanpur, Allahabad, Varanasi, Meerut, Agra, Gorakhpur, Patna, Ranchi, Jamshedpur, Bhopal, Indore, Ludhiana, Hissar, Raipur, Dehradun and finally culminates in Mumbai. A unique feature of JFF is that the cast and crew of a few select films are invited to a discussion with the audience on various elements of the film to wherever the Festival travels. An important aspect of the festival is to generate discussions on the various aspects of Cinema and its impact on society and popular culture.